![]() ![]() Menthol and tobacco are among young JUUL users’ least favorite, with only 5 percent or less of those younger than 21 selecting one of those flavors the last time they used a JUUL. The survey data, based on a national sample and collected in April 2018, when the mint and fruit flavors were called “Cool Mint” and “Fruit Medley,” show that mint is much more popular with young people than the menthol and tobacco flavors. Commenters on the social network reddit described the mint flavor as lighter, sweeter and less similar to menthol cigarettes, compared with the menthol flavor. Users also describe mint as less reminiscent of combustible cigarettes. While JUUL claims that the mint flavor mirrors combustible cigarettes, the company’s flavor guide describes mint as less traditional than the menthol and tobacco flavors “Virginia Tobacco” and “Classic Tobacco.” Whereas the menthol-flavored JUUL pods are described as having a “traditional menthol flavor with a brisk finish,” and the tobacco flavors taste “familiar” and “unmistakable,” mint is described as “crisp peppermint with a soothing aftertaste.” ![]() The mint flavor’s taste, however, does not mirror combustible cigarettes the same way the menthol and tobacco flavors do, and survey data show that mint is one of the most popular flavors with teens and young people, many of whom were never smokers. Just before the Food and Drug Administration announced proposed sales restrictions on flavored e-cigarettes, JUUL Labs, which states that its mission is to help adult smokers quit cigarettes, announced that it will stop stocking mango, fruit, creme and cucumber flavors in retail stores, but will keep the mint, menthol and tobacco flavors because they “mirror what is currently available for combustible cigarettes.” The mint, menthol and tobacco flavors are also exempt in the FDA’s plan, which proposes restricting all other flavored e-cigarette sales to adult-only stores and online retailers with “heightened practices for age verification.” While the maker of JUUL is halting in-store sales of some sweet and fruity flavors in response to backlash over its leading role in the youth e-cigarette epidemic, the vaping giant will continue selling one of the flavors that is most popular with young people: mint.
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